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At a recent Dean's Executive Forum, Mollica spoke on the topic of "Using Culture to Modernize an Iconic Brand."

The Charles F. Dolan School of Business Dean's Executive Forum on Sept. 9 featured Jim Mollica, P’27, Bose Corporation’s first chief marketing officer (CMO) in the company's 60-year history. 

In a moderated discussion with Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan's Dean Zhan Li, DBA, Mollica discussed the marketing revolution taking place at Bose and shared how the company is using culture to connect more emotionally to consumers while competing in a crowded landscape. 

According to Dolan student attendee Marina Chiaro ’26, the well-attended event provided advice that was “realistic and motivating."

“Mr. Mollica spoke about the importance of being interested in what he was marketing," said Chiaro, "and shared that he worked harder in roles where he cared about the vision and mission of the company and product.”

Mollica oversees Bose’s strategic and creative direction, as well as its connection to consumers across all platforms and touch points. He specializes in digital transformation and storytelling, drawing upon more than 25 years of marketing, media, digital commerce, and revenue-generation expertise.

Prior to joining Bose in 2021, Mollica held senior executive roles for some of the world’s top consumer, lifestyle, entertainment and automotive brands, including Under Armour, Viacom/MTV Networks, The Walt Disney Company, Ralph Lauren, and Nissan Motor Corporation.

In addition to the discussion with Mollica, Bose recruiters were on hand to connect with Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan students. They gifted attendees with Bose swag and a university recruiter spoke after the dean’s executive forum event. The recruiter also spent time with Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan’s Marketing Club.

The Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan Dean’s Executive Forum engages thought leaders and distinguished executives to discuss issues that have a profound impact on business and/or societies. “I am grateful to Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan for continuing to connect the student body with individuals like Jim Mollica,” said Gianna Greco ’26.

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