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- Hybrid
- Online
MS Marketing Analytics and Strategy
Develop advanced analytical skills to solve today’s business challenges.
Today’s most effective marketing strategies are those powered by research-based data analysis. The Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ master’s in marketing analytics and strategy program will help you develop the skills necessary to become an expert in the field. Our industry partnerships and experiential learning projects provide students opportunities to use real-world business data with the latest digital, visual, and analytical tools.
Designed for working professionals or recent graduates, our STEM-designated program allows flexibility with an online or hybrid format — both delivered by our expert faculty. Whether you’re an established marketer ready to advance your analytical skills or you’re planning a career change to marketing, this MS in marketing analytics and strategy can help you achieve your professional goals.
Completion: 12 - 24 months
Schedule: Full-time | Part-time
Start Dates: Fall (September) | Spring (January) | Summer (May)
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#18 Graduate Marketing Programs
by U.S. News and World Report, 2022
Curriculum
Gain a competitive advantage with experiential learning curriculum.
Fairfield’s MS in marketing analytics and strategy curriculum is taught by expert faculty who bring decades of industry experience to the classroom. Our relationships with Fortune 500 companies offer students resume-building experiences throughout the program, concluding with a capstone project to provide research-based strategic recommendations for real businesses.
Students learn advanced strategic and analytical skills, applying business data such as Nielsen, IRI, and Kantar Media. Gain hands-on experience in popular industry analytical tools, such as AI, Google Analytics, Hootsuite, Sprout Social, R, RStudio, Tableau, Qualtrics, SPSS, and Excel, with the opportunity to learn programming languages like Python.
Students may choose to specialize in:
- Business Analytics
- Management
- Finance
- Product Management
Learn more about the Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ MS in marketing analytics and strategy degree. Take the next step
The skills taught in our master’s in marketing analytics and strategy program have helped graduates earn titles such as:
- Marketing analyst or digital marketing analyst
- Research analyst or research associate
- Account manager or account executive
Courses (30 total credits)
- Advanced Consumer Behavior for Managers
- Research for Marketing Insights and Decisions
- Strategic Brand Management
- Digital Marketing and Analytics
- Multivariate Analysis for Consumer Insights
- Pricing Strategies and Analytics
- Capstone Project: Marketing Analytics Application
- Customer Experience
- Advertising Management
- Category Management and Shopper Insights
- Contemporary Topics
- Storytelling in Marketing
- Experimental Research
- Global Marketing
- Python Fundamentals or Python for Business Analytics
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Shortlisted for The Power of Partnerships Award
Shortlisted for The Power of Partnerships Award by QS Reimagine Education
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Best Online Master's in Business Programs
#68 Best Online Master's in Business Programs by U.S. News and World Report, 2024.
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AACSB Accredited
AACSB accreditation means that the Dolan School of Business has proven to be among the top 5% in business education anywhere in the world. This quality is recognized across the globe by top employers, other universities, and recruiters.
100% of graduates are employed within 3 months of graduating.
Earn your master’s in marketing analytics online or in person.
Highlights
Become Google Analytics certified and develop the technology skills businesses demand.
Students in this MS in marketing analytics and strategy program have the opportunity to earn a professional certificate in Google Analytics. In addition to developing essential digital marketing skills, you will learn to use research-based analytical software, such as Qualtrics, SPSS, Tableau, and Excel.
Gain real-world experience through capstone projects with our industry partners.
Ïã¸ÛÁùºÏ²Ê¹ÒÅÆstudents benefit from experiential learning projects, working with our industry partners in the classroom while partnering with real businesses to complete their final capstone project. This competitive advantage for our students has led directly to job offers with prestigious companies like Nielsen, IPSOS, and NASCAR.
"Getting hands on experience and being able to work closely with data to help provide client solutions was incredibly beneficial to my academic and professional development. These experiential projects have helped improve the way I approach a business problem and the skills I've learned will be valuable as I grow in my career."
– Eric Hett MS'21
Faculty & Academic Approach
Learn from seasoned marketing professionals.
Fairfield’s esteemed faculty members bring decades of industry experience to the classroom. You’ll benefit from the support and guidance of these experts as you work to earn your MS in marketing analytics and strategy and go on to achieve your career goals.
Attend an Information Session
![Julie Marella](/files/images/faculty-staff-profiles/dsb-faculty/marella-julie_554567175_08242929.jpg)
Julie Marella
Julie Marella, MS, is an instructor of the practice and director of the MS marketing analytics and strategy program. With over 30 years of marketing experience with Fortune 500 companies, her current focus is experiential learning and enhancing program curriculum to provide students with a competitive advantage.
![Iman Naderi](/files/images/faculty-staff-profiles/dsb-faculty/naderi-iman_0000_06062017.jpg)
Iman Naderi
Dr. Naderi holds a PhD in marketing and has earned several awards and recognitions for his research in the field. He is a member of the Academy of Marketing Science and serves on the Editorial Review Board of the Journal of Consumer Marketing.
![Michael R. Sciandra](/files/images/faculty-staff-profiles/dsb-faculty/sciandra-michael_0000_06062017.jpg)
Michael R. Sciandra
Dr. Sciandra holds a PhD in marketing and has been teaching at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆfor 5+ years. He specializes in social media marketing, marketing research, and consumer behavior and has contributed to several industry publications.
Experience the Dolan difference.
The Dolan School of Business at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ offers nationally ranked graduate business programs with a mission of academic excellence by fostering an engaging and diverse learning community. Our partnerships with world-renowned companies and growing group of successful graduates will offer you real-world learning opportunities and lifelong connections. Experience our unmatched placement rates for yourself as you join the vast network of accomplished Ïã¸ÛÁùºÏ²Ê¹ÒÅÆalumni.
Learn more about Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan
Learn how Ïã¸ÛÁùºÏ²Ê¹ÒÅÆis committed to diversity and inclusion
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Develop unmatched analytical and strategic marketing skills.
Admissions & Aid
Ongoing support on the path to earning your MS in marketing analytics and Strategy
From your first admissions conversation to graduation and beyond, you’ll find support at every turn. The Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ student support network is second-to-none, offering personal, academic, and financial guidance for students earning their master’s in marketing analytics and strategy online or in person.
Explore Graduate Financial Aid
Explore Graduate Student Resources
Admission requirements
This graduate program at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ is open to students with a bachelor’s degree in any discipline, provided you have a minimum undergraduate GPA of 3.0 and a strong personal statement. No GMAT or GRE is required.
For the most up-to-date and thorough admission requirements, please visit the Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan admission page.
Apply for a scholarship or fellowship.
Ïã¸ÛÁùºÏ²Ê¹ÒÅÆDolan offers merit-based awards to help offset the cost of tuition. Admitted students are also eligible to apply for a limited number of entrance scholarships. These one-time awards are applied to offset the cost of your first semester of study. If you want to be considered for these scholarships, it is best to apply early as they are highly competitive.
Synchrony Co-Op Program — For candidates interested in an immersive internship and potential capstone research with Synchrony Financial.
Please contact Leanne De Los Santos at ldelossantos@fairfield.edu for additional information.
Want details on courses, schedules, and financial aid? We’re here to help.
Send us a few details and our admission team will follow up with more information.
The future you want starts here.
Earn a graduate degree that fits your life and your goals. We’ll give you the flexibility and career skills you need to make it happen. Take the next step and learn more.